Using the Stick Person to develop materials to reach your target audience
Messages
Connecting authentically with your audience.
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Key takeaways from study of Woodland Retreat owners and Working the Land Owners in CO, NC, and PA (November 2014)
Study of two landowner segments in Ohio, Indiana and Iowa (March 2009)
Does Targeted Marketing Reach Beyond the Target?
Learn how this South Carolina partnership connected with their target audience.
Learn what works in the letter the Kansas Forest Service used to appeal to farmers to plant or restore windbreaks.
Hear facilitation insights and evaluation results from the oragnizers of Woodland Stewardship for Women workshops.
Crafting credible messages that relate to landowners' personal experiences and beliefs.