Working the Land

Focus Group Report: Motivating Woodland Owners to Take Action (Key Takeaways)

Key takeaways from study of Woodland Retreat owners and Working the Land Owners in CO, NC, and PA (November 2014)

Messages, Qualitative research, Woodland Retreat, Working the Land
Case Study: Quabbin to Cardigan

Quabbin to Cardigan – New England

Easements, Management plans, One-on-one, Woodland Retreat, Working the Land
Focus Group Report: Motivating Woodland Owners to Take Action (Full Report)

Study of Woodland Retreat owners and Working the Land Owners in CO, NC, and PA (November 2014)

Qualitative research, Woodland Retreat, Working the Land
Focus Group Report: Reaching Woodland Owners with Messages that Resonate

Study of two landowner segments in Ohio, Indiana and Iowa (March 2009)

Messages, Qualitative research, Woodland Retreat, Working the Land
Call before You Cut Campaign Strategy

Campaign to motivate landowners to call a toll-free number to get information before harvesting their trees.

Harvesting, Working the Land
Working the Land Owners

TELE Segment - Own their land for both amenity and financial reasons

Working the Land
Sample Creative Brief: Call Before You Cut

Guidelines for creating outreach materials for a campaign to motivate landowners to call for information before harvesting their trees.

Working the Land