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Connecting authentically with your audience.
Using the Stick Person to develop materials to reach your target audience
Creating better presentations
Crafting credible messages that relate to landowners' personal experiences and beliefs.
Who delivers your message?
Do landowners care? Does it matter?
Images that talk
Does Targeted Marketing Reach Beyond the Target?
Act Now, Or Else… (Using the Fear Appeal)
The magic of specificity
Choice is a good thing, right?
Hear facilitation insights and evaluation results from the oragnizers of Woodland Stewardship for Women workshops.
See how a Minnesota partnership transformed their outreach based on a clear understanding of their audience
Nevada Division of Forestry improved their offer of fire recovery advice by focusing on the components of good messaging
Learn what works in the letter the Kansas Forest Service used to appeal to farmers to plant or restore windbreaks.
How one partnership improved their event flyer to better connect with their audience
A quick and easy guide to testing messages and materials
Key takeaways from study of Woodland Retreat owners and Working the Land Owners in CO, NC, and PA (November 2014)
Study of two landowner segments in Ohio, Indiana and Iowa (March 2009)
Learn how this South Carolina partnership connected with their target audience.
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