PDF version of the workbook provided to all TELE workshop participants
PDF version of the worksheets provided to all TELE workshop participants
Crafting credible messages that relate to landowners' personal experiences and beliefs.
Questions that get honest answers
Who delivers your message?
Do landowners care? Does it matter?
Images that talk
Does Targeted Marketing Reach Beyond the Target?
Oh No! Not Another P!
The Allure of Media Buzz
Don’t Forget the First “P”
Act Now, Or Else… (Using the Fear Appeal)
“Play it again, Sam”
The magic of specificity
Choice is a good thing, right?
From Thinking to Doing
Learn how the Monterey Bay Aquarium used targeted marketing to improve consumer behavior around sustainable seafood
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