Forestry Projects for Woodland Retreat Owners
TELE Process
A well-designed program makes it easier for your audience to take action.
Case examples are examined to show how the Ladder of Engagement tool can help you assess and improve your landowner programming.
Common challenges using the Ladder of Engagement tool are discussed as well as tips for incorporating partners, resources, and evaluation.
TELE Ladder of Engagement and Stick Person introduction for the New England Cottontail pro
PDF version of the workbook provided to all TELE workshop participants
PDF version of the worksheets provided to all TELE workshop participants
Connecting authentically with your audience.
Figures never lie, but…they do tell stories.
Using the Stick Person to develop materials to reach your target audience
Creating better presentations
Organizing your outreach effort into phases can make your life easier
Crafting credible messages that relate to landowners' personal experiences and beliefs.
Does Targeted Marketing Reach Beyond the Target?
Learn how the Monterey Bay Aquarium used targeted marketing to improve consumer behavior around sustainable seafood