TELE Process

TELE Webinar: [Part 1] Planning Your Landowner Engagement Strategy to Reach Your Big Goals

Case examples are examined to show how the Ladder of Engagement tool can help you assess and improve your landowner programming. 

Goals, Partners
TELE Webinar: [Part 2] Planning Your Landowner Engagement Strategy to Reach Your Big Goals

Common challenges using the Ladder of Engagement tool are discussed as well as tips for incorporating partners, resources, and evaluation.

Evaluation, Goals, Partners
TELE Webinar: Guiding Your Team Through the TELE Process

Best practices and tips to help you lead your team through the TELE process.

Targeted marketing
TELE Workbook

PDF version of the workbook provided to all TELE workshop participants

Targeted marketing
TELE Worksheets

PDF version of the worksheets provided to all TELE workshop participants

Targeted marketing
2019 Winter Marketing Tip from Purnima

Crafting credible messages that relate to landowners' personal experiences and beliefs.

Messages
2018 Fall Marketing Tip from Purnima

Questions that get honest answers

Audiences, Evaluation
2018 Summer Marketing Tip from Purnima

Who delivers your message?

Channels, Messages
2018 Spring Marketing Tip from Purnima

Do landowners care? Does it matter?

Messages
2018 Winter Marketing Tip from Purnima

Images that talk

Messages, Woodland Retreat
2017 Fall Marketing Tip from Purnima

Does Targeted Marketing Reach Beyond the Target?

Audiences, Messages
2017 Spring Marketing Tip from Purnima

Oh No! Not Another P!

Management plans, Targeted marketing
2017 Winter Marketing Tip from Purnima

The Allure of Media Buzz

Channels
2016 Fall Marketing Tip from Purnima

Don’t Forget the First “P”

Goals
2016 Summer Marketing Tip from Purnima

 Act Now, Or Else… (Using the Fear Appeal)

Messages
2016 Spring Marketing Tip from Purnima

“Play it again, Sam”

Channels
2016 Winter Marketing Tip from Purnima

The magic of specificity

Goals, Messages
2015 Fall Marketing Tip from Purnima

Choice is a good thing, right?

Messages
2015 Summer Marketing Tip from Purnima

From Thinking to Doing

Targeted marketing
Targeted Marketing Case Study: Seafood Watch

Learn how the Monterey Bay Aquarium used targeted marketing to improve consumer behavior around sustainable seafood

Targeted marketing