The TELE Engagement Guide outlines a new way to conceive, design, and implement outreach to landowners. In Chapter 1, we discuss the fundamental concepts and principles of the TELE method. Read the chapter and then view the videos and tips that describe each principle.

Read the Chapter	Additional Resources:
1. A New Outreach Paradigm	VIDEO: What is Targeted Marketing?
	VIDEO: TELE Principle 1: Be specific and realistic about what you want landowners to do
	VIDEO: TELE Principle 2: Tailor programs and messages for your core audience
	VIDEO: TELE Principle 3: Adopt the landowners' perspective
	VIDEO: TELE Principle 4: Give them a compelling reason to act
	VIDEO: TELE Principle 5: Organize resources to support action
	VIDEO: TELE Principle 6: Evaluate early and often
	VIDEO: The Persuasion Slide