Southern New England

This case study highlights the use of TELE to reach landowners in southern Massachusetts and northern Connecticut, or the “MassConn” area.

The Southern New England Heritage Forest (SNEHF) is one of four Regional Conservation Partnerships (RCPs) working across state boundaries to achieve three main goals: landscape conservation, stewardship, and economic development across the region. The project goal for all focus areas was to encourage previously unengaged Woodland Retreat landowners to take the first step towards forest management and conservation by working with experienced, knowledgeable, and committed forest owners (Woodland Ambassadors).

Some Key Takeaways

A combination of outreach methods produces the best results. Website postings and social media did not seem to be significant factors in attracting attendees.

People respond well when listening to peers; the Woodland Ambassador model of having an “expert” landowner lead a walk is well-received.

Small, super-targeted follow-up events worked well and helped landowners who were ready to take the next step.

Plus more in the full Case Study PDF.

See how this broad coalition met their unique challenge of multi-state, multi-organization planning, used personal network outreach and successful audience targeting to reach their goals. Then check out their assessment and lessons learned.