TELE Engagement Guide

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Go to Chapter 8 › < RETURN TO CHAPTER 6

 

 

 

Getting your message and materials out to members of your audience is hard work - particularly because landowners are not likely to take action until they see your message more than once, and preferably in different places. This chapter discusses how to use different channels so that enough audience members see/hear your message enough times to have a strong effect.

Read the Chapter  Additional Resources:

7.1 Achieving Multiple Touches 

TIP: Play It Again, Sam

7.2 Planning Your Outreach Effort 

TIP: The Allure of Media Buzz

7.3 Reaching Landowners via Direct Mail 

TIP: On Message Sources
7.4 Reaching Landowners via Local Mail   
7.5 Reaching Landowners via Phone   
7.6 Reaching Landowners via Email   
7.7 Reaching Landowners via Social Media