
In order to develop effective materials, you must have a good sense of the main ideas you want to communicate and how you'll do so. In this chapter, you’ll learn about the components of an effective message - core content, supplementary content, and personality. The chapter discusses each of these elements and offers guidance on designing purposeful and effective messages.
Read the Chapter |
Additional Resources: |
VIDEO: Chapter 5.1 Components of an Effective Message |
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VIDEO: Chapter 5.2 The Reason to Act |
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TIP: Act Now... or Else |
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VIDEO: Chapter 5.3 Messages with Personality |