In order to develop effective materials, you must have a good sense of the main ideas you want to communicate and how you'll do so. In this chapter, you’ll learn about the components of an effective message - core content, supplementary content, and personality. The chapter discusses each of these elements and offers guidance on designing purposeful and effective messages.

Read the Chapter	Additional Resources:
5.1 Components of an Effective Message	VIDEO: Chapter 5.1 Components of an Effective Message
5.2 The Reason to Act	VIDEO: Chapter 5.2 The Reason to Act
5.3 Messages with Personality	TIP: Act Now... or Else
	VIDEO: Chapter 5.3 Messages with Personality