Whether you're developing a new project or trying to improve an existing one, establishing clear goals helps to focus your energy and resources. This chapter discusses the attributes that make up a great project goal, how to turn those project goals into desired landowner actions, and the importance of choosing Specific, Measurable, Attainable, Relevant, and Time-bound (SMART) objectives.
|Read the Chapter||Additional Resources:|
|VIDEO: Chapter 2. Setting Goals and Objectives|
|TIP: Do Landowners Care? Does It Matter?|
|TIP: The Magic of Specificity|