
Whether you're developing a new project or trying to improve an existing one, establishing clear goals helps to focus your energy and resources. This chapter discusses the attributes that make up a great project goal, how to turn those project goals into desired landowner actions, and the importance of choosing Specific, Measurable, Attainable, Relevant, and Time-bound (SMART) objectives.
Read the Chapter |
Additional Resources: |
VIDEO: Chapter 2. Setting Goals and Objectives |
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TIP: Do Landowners Care? Does It Matter? |
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TIP: The Magic of Specificity |