Whether you're developing a new project or trying to improve an existing one, establishing clear goals helps to focus your energy and resources. This chapter discusses the attributes that make up a great project goal, how to turn those project goals into desired landowner actions, and the importance of choosing Specific, Measurable, Attainable, Relevant, and Time-bound (SMART) objectives.

Read the Chapter	Additional Resources:
2.1 Defining Project Goals	VIDEO: Chapter 2. Setting Goals and Objectives
2.2 From Project Goals to Landowner Actions	TIP: Do Landowners Care? Does It Matter?
2.3 Choosing Smart Objectives	TIP: The Magic of Specificity