Targeted Marketing in Action
Efforts informed by TELE
Call Before You Cut (www.callb4ucut.com) is a six-state campaign that encourages landowners to seek out the advice of a professional forester before making a new harvest. With the help of TELE, natural resource professionals in these six states developed a targeted marketing plan to reach working the land owners across the states.
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The Kennebec Woodland Partnership brings together a wide variety of organizations working to grow a "culture of conservation" in Maine's Kennebec County. The partnership's goal is to provide a range of tools and strategies to help landowners make informed decisions about their woodlands, with a goal of keeping woodlands as woodlands. Kennebec County is increasingly defined by the transition from a rural community to a more heavily populated urban area and the Kennebec Woodland Partnership aims to extend their reach to previously unengaged landowners. They used TELE's six-step planning process to develop a communications and outreach plan.
