Landowner Segments

Descriptions of the TELE segments are a good starting point for getting to know the different "types" of landowners in your area. Note: these segments were created using the 2018 iterationof the National Woodland Owner Survey. In the past, TELE had a landowner profile named ‘Working the Land’, which we have re-named ‘Multi-use’ owners to more accurately reflect the data.

Using National Woodland Owner Survey data, TELE has identified four "types" of landowners based on their stated reasons for owing their woods. Some characteristics of landowners vary across the country, of course, but there are also significant similarities in values and perspectives. 

Woodland Retreat (WR) landowners place higher importance on lifestyle and amenity reasons for owning woods. They gave high (top quintile) importance ratings to one or more of the lifestyle reasons listed on the survey, but not to the two financial reasons in that list.

Download Woodland Retreat Owners PDF ›

The Multi-Use (MU) segment consists of landowners who assign high importance to both lifestyle and financial reasons for owning woods. When asked to rate the importance of seven listed reasons for owning woods, WTL owners' ratings were in the top quintile for at least one financial reason and one lifestyle reason.

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The Supplemental Income (SI) owners are the opposite of Woodland Retreat owners. They assigned high importance to one or both of the financial reasons listed on the survey, but their ratings on the amenity reasons were not within the top quintiles for the overall survey sample.

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Finally, the Uninvolved (UN) owners gave relatively low importance ratings to all the reasons for owning woods.

Download Uninvolved Owners PDF ›