The Taconics Group is a Regional Conservation Partnership (RCP) working across state boundaries to achieve three main goals: landscape conservation, stewardship, and economic development in the Taconic Mountain region of the northeastern US. This case study, while recognizing lessons from the first event, highlights the use of TELE in the Woods Forum, which was arguably the most successful project of the three.
Some Key Takeaways
Informal peer-to-peer chats with refreshments are more likely to attract landowners than formal lectures from experts
Find your audience's hook (in this case birds) and include that in messaging, materials, and follow-up.
When working across state boundaries, be strategic in locating events. Choose places within reasonable distances that residents of both states will feel tied to.
Plus more in the full Case Study PDF.
The Woods Forum Strategy's results included: 263 landowners received postcard; 8 landowners taking a next step toward active management or conservation; and25 landowners (17 properties) attending the Woods Forum. Now that they have the TELE process down they can build on these events and continue to improve.